During an interview with 360 magazine, Turn 10's Dan Greenwalt said that the 360 offers better value than Wii, and is capable of competing with Nintendo's console when it comes to casual gamers

"The casual crowd doesn’t appear to be as brand loyal and opinionated as the hardcore crowd," Greenwalt told 360 magazine. "Casual players are looking for quick fun, accessibility, social interaction, and price. For those consumers, Microsoft offers a compelling value with a console offering that is less expensive than the Wii...[the 360 is] arguably better value as we offer a diverse library of games and experiences for all types of consumers."

During the interview, which included individuals from Rare, Bungie, EA and Microsoft, Greenwalt also commented on whether or not 360 games had reached a plateau in terms of innovation, saying that - now the platform is well-understood by developers - the best is still yet to come.

"There is still a ton to be done on the Xbox 360," he said. "...the truth of the matter is real gameplay innovation happens with a stable and wellunderstood platform, not with new bleedingedge hardware and protocols. Look at the innovative perspective that Fable II and Mass Effect took on storytelling. The innovation in these games was not hardware-based, but rather experience-based."

Follow the links for part 1 and part 2 for 360 magazine's discussion on the future of the Xbox360.